WANAT PLUEMPIYATHAM

wanat
Marketing Consultant
Digital Marketer
Entrepreneur
Coffee Lover
Poker Player
Snowboarder

ABOUT WANAT

I am a marketer and a consultant on integrated marketing strategy and communication, with specialization in digital and social media. I love helping people and companies on ideation, strategic direction, planning, and delivering perfect execution.

Ultimately, man should not ask what the meaning of his life is, but rather he must recognize that it is he who is asked.
– Viktor E. Frankl –

  • 20 years of experience in sales and marketing; half of which were specifically in digital marketing and advertising.
  • Experiences in various industries, ranging from complex products like automobile (Ford), credit card (Visa), and nursing home to daily-life products like hotel booking (Anezt and e-Travel), smartphone (Nokia) and FMCG (Nestle and Unilever).
  • Recently, I take part in a start-up company and a consulting work on branding.
  • Off working hours, I spend time reading non-fiction books on business, marketing, self-development, psychology, philosophy, future trends, and economics.
  • I have been a practitioner for tea master/ tea mixologist.
  • I enjoy drinking tea and coffee, playing poker, and snowboarding.

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MARKETING BLOG

My thoughts and reflections on marketing, advertising, buying psychology, philosophy, and future trends. Plus, tea and coffee.

27. e) ให้หุ่นยนต์บอกเราว่า “เราเกิดมาเพื่ออะไร”

เหมือนที่เครื่องจักรแย่งงานในโรงงานไปจากเรา Robot และ AI จะแย่งงานข้อมูล งานความรู้ งานบริการ และอื่นๆอีกมากมายไปจากเรา เหตุการณ์เหล่านี้จะเกิดขึ้นซ้ำแล้ว ซ้ำเล่า…

27. c) การเข้าครอบงำของหุ่นยนต์

หลายคนบอกว่าเรากำลังอยู่ในช่วงรอยต่อ บางคนบอกว่าเราอยู่ในยุค การปฎิวัติอุตสาหกรรม 4.0 บางคนบอกว่า มีบางอย่างกำลังเกิดขึ้น เราแค่ไม่รู้ว่ามันคืออะไร — การเปลี่ยนแปลงครั้งนี้ หากเทียบกับที่มนุษย์เราอยู่บนโลกมาเป็นเวลา…

27. a) เรากำลังถูกคุกคามด้วยเทคโนโลยี หรือ ไม่

เมื่อวันก่อนกูเกิลโชว์ Google Virtual Assistant ที่สามารถช่วยเราจองร้านอาหาร โดยโทรไปหาร้านนั้นๆ เสียงของ Assistant มีอารมณ์เหมือนมนุษย์เด๊ะๆ ถ้าผมเป็นคนรับสาย…

26. การหาจุดแข็งในจุดอ่อน

สืบเนื่องจากบทความที่แล้ว…จะเล่าว่า ผมเคยได้รับงานตัวนึงมา เป็นโปรเจคโปรโมทการท่องเที่ยวบนเกาะหมาก ถึงแม้จะมีการเข้าใจผิดในโจทย์ที่ลูกค้าให้ (ซึ่งผมจะเล่าให้ฟังภายหลัง) แต่ก็ทำให้ผมได้คิด วิธีประหลาด ในการโปรโมทเกาะแห่งนี้ โจทย์ที่ผมได้รับฟังมาคือ จะทำยังไงให้นักท่องเที่ยวไปเที่ยวเกาะหมากเยอะขึ้น…

25. จุดแข็ง จุดอ่อน จุดซ่อนเร้น

เชื่อว่า พวกเราหลายๆคนคงเคยผ่านการสัมภาษณ์งานกันมาบ้าง ไม่มากก็น้อย เชื่อว่า คุณคงเคยเจอกับคำถามสามัญประจำบ้านของผู้สัมภาษณ์ และเป็นคำถามไม้ตาย เป็นคำถามที่ตอบง่าย แต่ตอบยาก ที่ว่าตอบง่าย คือ…

23. คุณค่าของมนุษย์

คราวที่แล้ว ในบทความที่ 22 เราสรุปกันไปแล้วว่า ฟังก์ชั่นของมนุษย์อย่างเราๆคือ การทำอะไรๆอย่างมีเหตุผล นั่นคือหน้าที่ของความเป็นมนุษย์ของเราครับ คราวนี้เรามาดูกันว่า virtue ของมนุษย์…

SKILLS

Things I have picked up over the years.

Digital Marketing & Advertising

– Digital Campaign Management
– Social Media Management
– Facebook Marketing
– SEM/SEO

Integrated Marketing Strategy

– Business Plan
– Strategic Marketing Plan
– Integrated Marketing Communication
– Planing & Execution

Marketing Consulting

Consulting on

– Segmentation
– Targeting
– Positioning
– Branding
– Marketing Communication
– CRM

Tea Master/Mixology

– Tea Master
– Tea Blending

EXPERIENCES

These are what built me up till now. They give me my skills, expertise, attitude, strength, and character.

Dig Ocean

July 2017-Present

Digital Director / Founder

Unilever is the world’s largest consumer Dig Ocean is a digital marketing agency that take a holistic approach in serving its clients

The services of Dig Ocean includes everything digital that helps clients meet their business objectives and make sales.

Fruit At Work

July 2016-Present

Entrepreneur / Founder

Fruit At Work delivers clean fresh ready-to-eat fruits to offices and homes. Customers can make order online or on social media such as Line, FB, and IG. Then, the fruits are delivered promptly by motorcycles.

As an entrepreneur, I take care of every facet of business from production to marketing and supply chain.

Visa

March 2014-June2016

Digital and Social Media Marketing Manager

Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries to fast, secure and reliable electronic payments.

Working with advertising and media agencies, I led the development and execution of Visa Thailand digital & social media marketing plan to promote Visa brand and marketing activities to cardholders, client banks and merchant partners. Substantial outcomes were such as Visa branding campaign, Visa security campaign, Visa payWave card’s launch campaign, and Amazing Thailand Grand Sale promotion campaign which was incorporation with the Tourism Authority of Thailand.

wunderman

April 2012-Dec 2013

Strategic Planner/Account Team Leader

Wunderman is a global digital advertising and CRM agency whose expertise likes in using data and analytics to identify insights that inform creative campaigns, with the sold purpose of inspiring people to take action.

I first joined Wunderman as a digital project manager taking care of two clients; Ford and Nestle, and was consequently promoted to the position of strategic planner/account team leader, expanding my scope to handle an additional client; Nokia. My pride was to receive the best performer award for year 2012.

e-Travel Marketing

January 2010 – February 2012

Marketing Manager

e-Travel Marketing provides digital services to hoteliers. Its idea is to help hoteliers establish their own sale channel rather than relying heavily on and being taken advantage by few major online travel agencies like agoda.com or booking.com. To achieve this, we help hoteliers create and promote their own website and social media platforms.

My role was to advise hoteliers on their digital marketing strategy and supervise my marketing team to provide excellent execution on all of our services; website development, search engine optimization, pay-per-click advertising, booking engine rental, and facebook management.

Giffarine

February 2008-December 2009

Licensed Shop Owner

Giffarine is a leading network marketing company with its products includes health care, beauty, and consumer goods.

After rounds of qualification assessment, I was granted a license to operate a Giffarine licensed shop. The licensed shops were the company’s new pilot initiative for an aggressive expansion of its distribution channel – to reach out to more consumers quickly. However, the project was subsequently abolished due to its diverse and poor result across the pilot shops.

Orbis Institute

2005-2007

Business Planner

Orbis Institute is a non-profit organization based in Denver, CO, USA. Its mission is to address global challenges, from poverty and hunger to climate change and preventable disease, at their root causes by developing transformative global leadership in your leaders around the world.

Being the first resident in its International House program, I worked with Orbis Institute for two years mainly on its business plan to organize Orbis’ world camp in China.

Unilever

October 2002-March 2005

Customer Executive; Carrefour, Jusco (Max Valu), and The Mall & Emporium

Unilever is the world’s largest consumer goods company. Its products include food, beverages, cleaning agents and personal care products.

As a contact point between Unilever and its modern-trade retailers, I was not only responsible not for sales performance but also leading all other management projects such as store merchandising, demand plan, and price controlling policy.

STRENGTHS

These characters are my strengths area. (as defined by Gallup’s Strengthfinder 2.0) You may say I am a “thinker”.

Ideation

Futuristic

Relator

Intellection

Strategic

Grit

EDUCATION

These are where I learned what my potential customers, partners, and competitors think.
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University of Denver - Daniels College of Business

2005-2007

Master of Business Administration (M.B.A.) in Integrated Marketing Strategy, 3.89 GPA – Beta Gamma Sigma

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Chulalongkorn University

1997-2001

Bachelor of Economics in International Trade

LET'S BE FRIENDS

Let’s have a tea or coffee talk. I’d love to learn more about you. Email or line me, and get me now!